Natuzzi Italia杭州新时代旗舰店盛大启幕
奢华复现「米兰杜里尼大街风情」，以静奢格调再缔非凡
从1959年创立至今，Natuzzi Italia从自然中汲取美学灵感，贯通普利亚灿烂人文，凝结为无垠舒适，并在历史中沉淀出强大内核与辨识度风格。2024年，正值品牌65年光辉历程，将“和谐再译”作为主题，重新审视循环不息的内在生命力，焕新象征意大利隽永格调的传奇印记。
Since its founding in 1959, Natuzzi Italia has drawn aesthetic inspiration from nature, infusing the rich culture of Puglia into boundless comfort, and evolving a distinctive and powerful style through history. As the brand celebrates its 65th anniversary in 2024, renewed exploration of the enduring vitality within, breathing new life into the legendary symbols of timeless Italian elegance.
而在进入中国市场的20个年头，Natuzzi Italia也前瞻性契合品牌里程碑这一时机，蓄力前行，以极具生命力的崭新面貌和对人居设计对探索雄心，回归赋予无限舒适价值，从消费者利益出发的的本质核心，重塑与延续在中国市场的深刻印象与领先位置。
As Natuzzi Italia marks its 20th year in the Chinese market, the brand strategically aligns this milestone with a forward-looking momentum, embracing a vibrant new vision and a bold ambition in residential design. This approach reinforces the core essence of delivering boundless comfort and consumer-focused values, reshaping and extending its profound impact and leading position in the Chinese market.
杭州新时代旗舰店盛大启幕，复现了在年初的国际米兰设计周上，率先揭幕将Quiet Luxury为主调的米兰杜里尼大街全球旗舰店店态布局。既是一次鼓舞人心的双城联动，更是Natuzzi Italia 纯正意大利追求高标准格调精髓的真诚诠释。
The grand opening of the Hangzhou New Era Flagship Store recreates the store layout first unveiled earlier this year at the global flagship store on Milan’s Via Durini during the International Milan Design Week, centered around the theme of Quiet Luxury. This inspiring dual-city connection not only highlights the authentic Italian pursuit of high standards but also sincerely interprets the essence of Natuzzi Italia’s dedication to excellence.
崭新店态中，普利亚古典交织图腾变化的缠绕图像等元素，并且融合天然木质，石料构筑，光线折射进入错落屏风中，渗透圆融感知与和谐概念。派生出兼收并蓄，衔接深厚历史底蕴，并抒写现代新意的空间新叙。其庆祝品牌65周年，意大利著名艺术家Gino Donvito绘制了一幅雄伟的国王腓特烈二世狩猎肖像，展现了对普利亚这片土地的深情礼赞。这片土地的历史，经过几个世纪的沉淀，塑造了自然地中海景观、橄榄树等具地域性独特风貌，如今这些元素已成为品牌形象不可或缺的灵感源泉。
In the new store concept, elements such as the intricate motifs of Puglian classical interweaving patterns and natural materials like wood and stone are harmoniously combined. Light refracts through layered screens, permeating the space with a sense of fluidity and harmony. This fusion creates a new spatial narrative that connects deep historical roots with contemporary innovation, embodying a blend of tradition and modernity.
To celebrate the brand’s 65th anniversary, the renowned Italian artist Gino Donvito has created a majestic hunting portrait of King Frederick II, paying homage to the Puglian landscape. The centuries-old history of this land, shaped by its unique Mediterranean landscapes and iconic olive trees, has become an indispensable source of inspiration for the brand’s identity.
空间中也置入全新The Circle of Harmony 65周年系列Memoria、Mirai、Momento，汲取自然中的澎湃灵感，集结多元设计师的充沛热情，拥抱过去，现代与未来，预计融合舒适颂歌的产品一一亮相，结合环合式的布局，也将普利亚「友好客善」的地域精神深深浸润其中，呈现地中海文化中的热情与温暖气氛。
The space also showcases the new The Circle of Harmony 65th Anniversary collection, featuring Memoria, Mirai, and Momento. Drawing from the boundless inspiration of nature and the passionate creativity of diverse designers, this collection embraces the past, present, and future. Each piece, embodying a symphony of comfort, is presented in a circular layout that reflects the spirit of Puglia’s renowned hospitality. The collection brings to life the warmth and vibrancy of Mediterranean culture, deeply infusing the space with the region’s welcoming and friendly essence.
此外，新品系列还包含两款由NATUZZI设计中心研发的Mindful沙发，以及Snail沙发，全面融合现代美学与实用功能 ，延续2023年米兰设计周Comfortness系列的风格概念 —— 舒适：由 “适意”和“健康”结合。
Additionally, the new collection includes two sofas developed by the Natuzzi Design Center: the Mindful and Snail sofas. These pieces seamlessly blend modern aesthetics with practical functionality, continuing the style concept of the Comfortness collection from Milan Design Week 2023—comfort defined by the fusion of “ease” and “well-being.”
门店也重塑了面料展示区域，结合品牌丰沛材质筛选、运用与创造的「Harmony Codes」风格概念，将人性化的家具材质定制，软装搭配融为一体，尽显材质美学的深厚底蕴和优质服务。
The store has also reimagined the fabric display area, integrating the brand’s rich selection, application, and creation of materials under the Harmony Codes style concept. This approach seamlessly blends personalized furniture material customization with soft furnishing coordination, showcasing the deep aesthetic value of the materials and the brand’s commitment to exceptional service.
NATUZZI 始于1959年意大利，全球知名高端家居品牌NATUZZI，致力于生产沙发、扶手椅、床等全系列家居和配饰。集团将来源于意大利普利亚地区的灵感，注入到更多家居产品的研发和创新中，旗下包含意大利原装高奢进口品牌Natuzzi Italia 与强调舒适、多元的生活方式品牌Natuzzi Editions。
About Natuzzi Group
Founded in 1959 in Italy, Natuzzi is a globally renowned high-end furniture brand dedicated to producing a full range of home furnishings and accessories, including sofas, armchairs, beds, and more. Drawing inspiration from the Puglia region of Italy, the group infuses this essence into the development and innovation of its home products. The portfolio includes the luxury Italian-made brand Natuzzi Italia and Natuzzi Editions, which emphasizes comfort and a diverse lifestyle.