“精雕细琢，
画笔低语，
如天鹅绒般的丰盈，
在细腻的面纱中浮现。

在巧克力工匠的艺术中，
那令人陶醉的瞬间，
涂抹，
在巧克力墙的画布上。”

——Edoardo Nieri

 

“With precision and care,

the brush whispers,

as velvety richness emerges,

of the delicate veil.

 

And in the chocolatier’s artistry,

a moment to savor,

trowelling,

on a canvas made of these chocolate’s walls.”

 ——Edoardo Nieri

 

上海港汇恒隆广场皮尔·马可里尼专卖店入口景观

View of the entrance of Pierre Marcolini store in Grand Getaway 66, Shanghai

 

由 Atelier Meadow 设计的Pierre Marcolini 旗舰店位于上海主要的全球奢侈品中心之一——港汇恒隆广场。

 

The new design for the flagship store of Pierre Marcolini developed by Atelier Meadow is placed in one of the main global luxury hub in Shanghai called Grand Gateway 66.

 

Pierre Marcolini 是比利时著名的巧克力品牌，其专卖店遍布世界各地；其独特的巧克力创意源于创始人皮尔·马可里尼的热情，他致力于寻找最优质的可可豆和配料，创造出全新的艺术品。

 

Pierre Marcolini is a renowned Belgian chocolate brand with stores placed over around the world; its fine chocolate creations found its roots in the passion of the founder Pierre Marcolini, with his dedication to find the best quality of cocoa beans and ingredients to create new and refine art piece.

 

商场入口景观

View of the entrance from the mall

 

对于新旗舰店，Atelier Meadow 的设计灵感来自Pierre Marcolini 品牌的精髓，即”从豆到棒”， Atelier Meadow从巧克力店制作巧克力的过程为开始，旨在打造一个全新的购物体验。

 

For the new flagship store Atelier Meadow, inspired by the essence of Pierre Marcolini brand identity, that can be summarized with its motto “from bean to bar”, Atelier Meadow aimed to create a new chocolate store starting by the beginning of the process of chocolate production making.

 

事实上，店内的所有元素都与巧克力的制作过程有着明确的联系。从展示采摘可可豆的自然环境，再到可可豆的回收和加工，直到最终的巧克力制作。

 

All the elements inside the store in fact, are meant to have a clear connection with the entire process of the chocolate making, expressing the natural aspect of the environment where the cocoa beans are being caught, to the process of refining and optimization,until the final fine creation.

 

展现空间节奏和流动性的室内视图

Views of the interior showing the rhythm and the flow of the space

 

在材料的选择上，也体现了这一理念，材料分为”原材料”和”再生材料” 。”原材料”是指墙面的石膏原料，而”再生材料”是指地板、天花板和所有细部的材料，如砂浆、灰泥和铜。

 

This conceptual direction has been reflected in the selection of the material which are divided into “raw  material”as the raw plaster for the walls and the“refine material” like the travertine, stucco and copper, for the floor, ceiling and all the details.

 

各种材料的组合，旨在唤起皮尔·马可里尼的创作灵感，将简洁的外观与丰富的内涵并置。

 

A combination of materials that aim to evoke the juxtaposition of Pierre Marcolini fine creation with its simplicity of the outside and the richness of the inside.

 

这种理论方法已被Atelier Meadow应用于Pierre Marcolini在韩国首家门店，位于首尔新世界购物中心，作为让人们了解Pierre Marcolini品牌精髓的延续。

 

A theoretical approach that have been applied by Atelier Meadow to the Pierre Marcolini’s  first store in Korea, inside the new mall Shinsegae in Seoul as a continuation of the acknowledgement process of people of the essence of the brand Pierre Marcolini.

 

商店的细节，展示了原材料和再生材料之间的对比

Details of the store, showing the contrast in between the raw materials and the refine materials

 

作为表达旗舰店巧克力制作过程这一概念的延伸，Atelier Meadow 的目标是突出巧克力制作工具的工艺，与应用红灰泥和白灰泥的工艺设备之间的关系。事实上，这两个过程都使用了相同的工具和类似的设备来制作图案和纹理，这些图案和纹理将成为最终作品的特征，在商店墙壁的物理表面和巧克力作品之间建立起一种关系，将商店的墙壁变成了一幅巨大的巧克力画布。

 

As extension of the concept idea of expressing the chocolate making process for the flagship store, Atelier Meadow aimed to highlight the relationship of the craftmanship of the chocolate making tools  and the equipment of the craftmanship for the application of the raw red plaster and the white stucco. Both of the process in fact, used the same tools and similar equipment to create the pattern and the texture that will characterize the final creation, establishing a relationship in between the physical surface of the walls of the store with the refine chocolate creations; transforming the walls of the shop into a large chocolate canvas.

 

咖啡厅区域的景观和细节

Views and detail of the café area

 

事实上，整个空间的设计源于材料的使用和人们的触觉体验，旨在让参观者在穿过商店的过程中调动所有感官。

 

The entire space in fact, found its inception in the usage of materials and in people’s haptic experience, aiming to let visitors to be involved with all their senses while they are crossing the store.

 

通过这一项目，Atelier Meadow 希望以人的本质和感知为起点来定义概念策略的过程，颠覆传统设计项目发展的常规理解，将情感和感官作为创作的起点。

 

With this project, Atelier Meadow wanted to begin the process of definition of the conceptual strategy, with the essence and the perception of people, overthrowing the common understanding of the development of a design project, by putting the feeling, the emotions and the senses as beginning of the creation.

 

天花板的细节，显示出商店的对比和质感

Detail of the ceiling showing the contrast and the textures of the store

 

该项目的设计区域是一个狭长的矩形，Atelier Meadow 接受了这一挑战，提出了自己的长廊和旅程理念。

 

The project design area for this project was a narrow and long rectangle that Atelier Meadow accept as challenge to develop its own idea of a promenade and journey.

 

为了达到这一目的，墙壁的分布和设计可以自行收缩和扩张，创造出一种韵律和流动的引力，以其拱形和弯曲的形状吸引人们进入空间的最深处，拥抱空间本身和游客。

 

To achieve this, the walls are distributed and designed to contract and expand itself creating a sort of rhythm and flow as gravitational force that attract people into its own deepest part with its arch and  curved shapes embracing the space itself and visitors.

 

天花板上的红色曲线将人们引向皮尔·马可里尼商店的内部

Views of the interior, where the red curves on the ceiling are leading people towards the inner side of the Pierre Marcolini store.

 

旗舰店的细节设计灵感来源于巧克力的制作过程，铜质金属表面的反光与墙面的金属质感形成鲜明对比。

 

The details that were developed for the flagship store, highlighted by the reflection of the copper metal finish in contrast with the more mate surfaces of the walls, are inspired by the process of the chocolate making.

 

从巧克力抹刀工具，到烘烤可可豆的穿孔设备，所有细节都找到了共同点，使整个商店的概念设计更加完美。

 

From the chocolate spatula tool, to the perforated equipment to roast the cocoa beans, all the details have found their common ground in order to tide up the entire concept design of the store.

 

事实上，对于即将进入旗舰店的人们来说，这将是一次探索之旅。在巧克力制作的世界，在一个温暖的空间里，人们的所有感官都将参与其中，突出了体验的重要性。

 

For the people who are going to entering the flagship store in fact, it will be like a journey to discovery the world of the chocolate making, embraced in a warm space that engage with all their senses, highlighting the importance of the experience.

 

商店使用的不同材料和纹理的详细信息

Details of the different material and textures used for the store.

 

Project Info

Completion: January 2024

Area: 100sqm

Location: Grand Gateway 66, Shanghai, China

Client: Pierre Marcolini

Project type: Retail

Design: Atelier Meadow (architecture, interior, lighting, fixtures and furniture)

Design Director: Edoardo Nieri

Senior Designer: Huiyi Wu

 

Collaborators

Design Management: Topin Design Co., Ltd.

General Contractor: Bazon Architectural Decoration Engeneering Co.,Ltd.

Lighting Consultant: Shanghai Canke Optoelectronics Technology Co., Ltd.

Photographer: Edward Shi