“未来是一种理念——意大利制造”意大利馆亮相第六届中国国际进口博览会
2023年11月5日，备受瞩目的第六届中国国际进口博览会将在上海隆重开幕。本届意大利馆将再次亮相，携九大领域代表作品带来“未来是一种理念——意大利制造”展览，充分展示意大利先进的制造工艺和创新精神，以及对未来创新的独特理念。
On November 5, 2023, the highly anticipated sixth China International Import Expo will be grandly opened in Shanghai. This year, the Italian Pavilion will make its appearance again, bringing a series of representative works in nine fields to the exhibition “The Future is an Idea – Made in Italy”, fully demonstrating Italy’s advanced manufacturing technology and innovative spirit, as well as its unique concept of future innovation.
意大利馆由隶属于意大利外交与国际合作部的意大利对外贸易委员会组织筹办。 本次进博会期间，将有超70家意大利优秀企业参展，它们呈现在进博会各场馆中，和意大利馆主题精神遥相呼应，将先进制造工艺与创新精神完美融合，展示意大利在工业设计、机械制造、时尚产业、家居生活、绿色环保等领域的最新成果和杰出代表作品。
The Made in Italy Pavilion is organized by the Italian Trade Agency under the wing of the Italian Ministry of Foreign Affairs and International Cooperation. During the China International Import Expo, there will be more than 70 outstanding Italian companies exhibiting. They are present in different areas of the expo, embodying the spirit of the Italian Pavilion, perfectly integrating advanced manufacturing technology and innovative spirit, and showcasing the latest achievements and outstanding representative works of Italy in industrial design, machinery manufacturing, fashion industry, home life, green environmental protection and other fields.
意大利对外贸易委员会上海代表处首席代表迪嘉庆 (Augusto Di Giacinto) 先生表示： “在这次展览中，观众不仅可以欣赏到这些充满创新精神的作品，还可以深入了解意大利在各个领域的制造工艺和设计理念。这些展品将以其独特的魅力，诠释 ‘未来是一种理念——意大利制造’ 的主题，向中国观众展示意大利在创新和制造工艺方面的卓越成就。”
Mr. Augusto Di Giacinto, the chief representative of the Italian Trade Agency Shanghai Representative Office, said, “In this exhibition, the audience can not only enjoy these innovative works, but also have a deeper understanding of Italian manufacturing processes and design concepts in various fields. These exhibits will interpret the theme of ‘The Future is an Idea – Made in Italy’ with their unique charm, showing Chinese audiences the outstanding achievements of Italy in innovation and manufacturing processes.”
意大利馆占地253.5m²，九件来自不同品牌、不同领域的前沿作品，将以独特的故事视角分别诠释九大代表领域。这些品牌也都是意大利在相关领域的佼佼者，它们在各自的行业里独树一帜，将意大利制造业那最富于天赋与才华的一面展示给观众。
The Italian Pavilion covers an area of 253.5m ². Nine cutting-edge works from different brands and fields will be interpreted from unique story perspectives to represent the nine respective fields. These brands are also leaders in Italy in related fields and unique in their respective industries, showing the most talented side of Italian manufacturing to the audience.
有趣的是这九件展品就像是九朵蘑菇一样，是在完全不同的地方、以一种人们最意想不到的方式突然出现，这九件展品同时也是一种缩影，透过它们，观众可以窥见意大利这个国家最为卓越的那些方面。
Interestingly, these nine exhibits are like nine mushrooms that suddenly appear in completely different places and in the most unexpected ways. These nine exhibits are also a microcosmos through which viewers can glimpse the most outstanding aspects of Italy.
展厅空间由西比克工作室（Cibic Workshop）精心打造，随处洋溢意大利的独特城市风貌和传统元素。在为期6天的展览期间，意大利馆将呈现展厅讲解、现场互动、意大利日等活动，将为中国观众带来一场视觉和听觉的双重盛宴，带领观众们深入了解意大利的文化底蕴和创新精神。
The exhibition hall space was carefully created by Cibic Workshop, which is filled with unique Italian urban style and traditional elements. During the six-day exhibition, the Italian Pavilion will present activities such as exhibition hall interpretation, on-site interaction, and Italian Day, which will bring a visual and auditory feast to Chinese audiences and lead them to a deeper understanding of Italy’s cultural heritage and innovative spirit.
意大利馆造型独特，灵感来于上世纪意大利理性主义建筑风格。步入其中，映入观众眼帘的是由三维立体字母组成的标志“意大利制造”（MADE IN ITALY），后方以及两侧佐以高大宏伟的柱廊，彰显了意大利理性主义建筑设计的要求。
The unique shape of the Italian Pavilion is inspired by the rationalist architectural style of Italy in the last century. Entering the hall, the audience is greeted by the logo “MADE IN ITALY” composed of three-dimensional letters, backed by a majestic colonnade on both sides, highlighting the requirements of rationalist architectural design in Italy.
建筑结构表面裹以生产自威尼斯的珍贵印花面料。花纹图案样式同样经过深思熟虑——采用了意大利国旗的绿白红三种颜色，为整个展陈带来眼前一亮的惊喜感。
The surface of the building structure is wrapped in precious printed fabrics produced in Venice. The pattern design has also been carefully considered – using the green, white and red colors of the Italian flag, which brings a pleasant surprise to the entire exhibition.
此外，在搭建选材上也十分考究，使用了别出心裁、能够使人们联想到“意大利制造”卓绝品质的建筑材料，力求达到理性主义与当代风格的完美融合。
In addition, the selection of materials for the construction was also very careful, using unique building materials that evoke the exceptional quality of “Made in Italy” to achieve a perfect fusion of rationalism and contemporary style.
特别鸣谢：
Special thanks
威尼斯路易吉·贝维拉夸纺织品公司（Luigi Bevilacqua）
特别支持：
Special support
波诺托（Bonotto）
D-air实验室（D-air Lab）
菲拉格慕（Ferragamo）
非凡电池（Gruppo Elettra 1938）
飞贼（Fi’zi:k）
星空工坊（Officina Stellare）
再生尼龙（Econyl）
佩斯科（Persico）
特克拉（Tecla）
艾烈希（Alessi）
金巴厘（Campari）
杜卡迪（Ducati）
意利咖啡（illycaffe）
科瓦（Cova）
马吉斯（Magis）
韦士柏（Vespa）
意大利奢侈品协会（Altagamma）
关于意大利对外贸易委员会
ITA-意大利对外贸易委员会是支持意大利企业在国外市场上业务发展的政府机构。它也负责促进吸引外资在意大利投资。
凭借充满活力、积极进取的现代化组织以及遍布国外的办事处，ITA为意大利中小企业提供信息、援助、咨询、推广和培训服务。利用最现代的多渠道推广和通讯工具，彰显着意大利制造在世界范围内的卓越地位。
ITA业务范围从遍及全球，从大型贸易促进办事处到意大利大使馆和领事馆，并与当地政府和企业紧密合作。
ITA 提供广泛的服务帮助意大利企业与海外企业相互对接：识别寻找潜在商业合作伙伴；为意大利企业安排双边贸易会议；组织贸易代表团访问意大利；官方参与在当地的交易会和展览会；组织与意大利专家的论坛和研讨会等。
ITA 在中国已有50多年的历史，在北京、上海、广东和香港设有4个办事处，每年组织上百项推广活动以加强意大利和中国的关系。
ABOUT ITALIAN TRADE AGENCY – ITA
ITA – Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.
With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.
ITA operates worldwide from a large network of Trade Promotion Offices linked to Italian Embassies and Consulates and working closely with local authorities and businesses.
ITA provides a wide range of services overseas helping Italian and foreign business to connect with each other: identification of possible business partners; bilateral trade meetings with Italian companies, trade delegation visits to Italy; official participation in local fairs and exhibitions; forums and seminars with Italian experts.
ITA – Italian Trade Agency has been in the People’s Republic of China for more than 50 years with now 4 offices respectively in Beijing, Shanghai, Canton and Hong Kong organizing hundreds of promotional activities every year to enhance the relationship between China and Italy.
图文来源：意大利对外贸易委员会