On November 5, 2023, the highly anticipated sixth China International Import Expo will be grandly opened in Shanghai. This year, the Italian Pavilion will make its appearance again, bringing a series of representative works in nine fields to the exhibition “The Future is an Idea – Made in Italy”, fully demonstrating Italy’s advanced manufacturing technology and innovative spirit, as well as its unique concept of future innovation.
The Made in Italy Pavilion is organized by the Italian Trade Agency under the wing of the Italian Ministry of Foreign Affairs and International Cooperation. During the China International Import Expo, there will be more than 70 outstanding Italian companies exhibiting. They are present in different areas of the expo, embodying the spirit of the Italian Pavilion, perfectly integrating advanced manufacturing technology and innovative spirit, and showcasing the latest achievements and outstanding representative works of Italy in industrial design, machinery manufacturing, fashion industry, home life, green environmental protection and other fields.
意大利对外贸易委员会上海代表处首席代表迪嘉庆 (Augusto Di Giacinto) 先生表示： “在这次展览中，观众不仅可以欣赏到这些充满创新精神的作品，还可以深入了解意大利在各个领域的制造工艺和设计理念。这些展品将以其独特的魅力，诠释 ‘未来是一种理念——意大利制造’ 的主题，向中国观众展示意大利在创新和制造工艺方面的卓越成就。”
Mr. Augusto Di Giacinto, the chief representative of the Italian Trade Agency Shanghai Representative Office, said, “In this exhibition, the audience can not only enjoy these innovative works, but also have a deeper understanding of Italian manufacturing processes and design concepts in various fields. These exhibits will interpret the theme of ‘The Future is an Idea – Made in Italy’ with their unique charm, showing Chinese audiences the outstanding achievements of Italy in innovation and manufacturing processes.”
The Italian Pavilion covers an area of 253.5m ². Nine cutting-edge works from different brands and fields will be interpreted from unique story perspectives to represent the nine respective fields. These brands are also leaders in Italy in related fields and unique in their respective industries, showing the most talented side of Italian manufacturing to the audience.
Interestingly, these nine exhibits are like nine mushrooms that suddenly appear in completely different places and in the most unexpected ways. These nine exhibits are also a microcosmos through which viewers can glimpse the most outstanding aspects of Italy.
The exhibition hall space was carefully created by Cibic Workshop, which is filled with unique Italian urban style and traditional elements. During the six-day exhibition, the Italian Pavilion will present activities such as exhibition hall interpretation, on-site interaction, and Italian Day, which will bring a visual and auditory feast to Chinese audiences and lead them to a deeper understanding of Italy’s cultural heritage and innovative spirit.
意大利馆造型独特，灵感来于上世纪意大利理性主义建筑风格。步入其中，映入观众眼帘的是由三维立体字母组成的标志“意大利制造”（MADE IN ITALY），后方以及两侧佐以高大宏伟的柱廊，彰显了意大利理性主义建筑设计的要求。
The unique shape of the Italian Pavilion is inspired by the rationalist architectural style of Italy in the last century. Entering the hall, the audience is greeted by the logo “MADE IN ITALY” composed of three-dimensional letters, backed by a majestic colonnade on both sides, highlighting the requirements of rationalist architectural design in Italy.
The surface of the building structure is wrapped in precious printed fabrics produced in Venice. The pattern design has also been carefully considered – using the green, white and red colors of the Italian flag, which brings a pleasant surprise to the entire exhibition.
In addition, the selection of materials for the construction was also very careful, using unique building materials that evoke the exceptional quality of “Made in Italy” to achieve a perfect fusion of rationalism and contemporary style.
非凡电池（Gruppo Elettra 1938）
ABOUT ITALIAN TRADE AGENCY – ITA
ITA – Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.
With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.
ITA operates worldwide from a large network of Trade Promotion Offices linked to Italian Embassies and Consulates and working closely with local authorities and businesses.
ITA provides a wide range of services overseas helping Italian and foreign business to connect with each other: identification of possible business partners; bilateral trade meetings with Italian companies, trade delegation visits to Italy; official participation in local fairs and exhibitions; forums and seminars with Italian experts.
ITA – Italian Trade Agency has been in the People’s Republic of China for more than 50 years with now 4 offices respectively in Beijing, Shanghai, Canton and Hong Kong organizing hundreds of promotional activities every year to enhance the relationship between China and Italy.