Small and medium-sized businesses are sometimes a little awkward。 small volume, not rich enough business forms, not shopping, can not keep people, so to do a good job, small and beautiful is very challenging. Guangzhou Times Fanghua Li CR8, which opened on January 7 this year, is such a project.
It is the shopping center section of Times Fanghua (Guangzhou) Park of Times Business Group, located in Hanxi Wanbo Business District in the central axis of Guangzhou South Extension, covering Hanxi Chimelong Station on Metro Line 3 and 7; The total construction area of the complex is about 210,000 ㎡. It is an urban space connecting nature and humanity, business and leisure, business, culture and social networking. The business is about 30,000 m2, on the boutique side per scale There are many high-end new communities around the project, while the communities are in the process of maturing,, the “next door” competing project are Poly Metropolitan City and Aoyuan City world The challenge is how should the interior design of such boutique commercial project stand out among the competing projects and attract customers? How to do it can be both characteristic and popular, andswiftly achieve high profitability?
Before the design, it is important to position the project in the right place in the market. set the overall tone andform the strategy on how to differentiate. According to the analysis of target customer group, the overall project is positioned as “new fashion gathering place”, and the consumer portrait is young, fashionable Gen X. In the beginning of the development, client would like to distinguish it from otherbuzzing commercial project, creating a different brand. Finally, after discussion, the tone is set to be a clean and quality field like a gallery. Through promotional activities, artexhibitions,the so-called content-generator (such as small theater or publich space)we can create togheter a “high field” for urban youth who not only serves the surrounding social interaction and has tone. Thus, the design tone of the interior and“chill space”for the surrounding office employees.. Our concept of interior design is “flying time”. Simple black and white as backdrop to create a quiet and concise background, at the same time, a special activity space is sparedfor the lively and flexible operational content in the future. We would like to create a fresh feeling every time when the customers come, in the chill and pleasant enjoyment, time slowly flying away without being noticed.
Looking at the floor plan, the connection between the west main entrance and the inner courtyard has beenmade as organic as possible to allow natural flow of people to stream into the inner courtyard or outdoor commercial areas, both connectingto the office area . The indoor space is simple and transparent with green plant settingas the continuity of the outdoor landscape terrace and the outdoor garden. The huge cobblestone-like green plantpots, distributed from the first to the fifth floors, naturally continues and strengthens the green and healthy experience. One of the biggest features of this project is that to create an open, healthy and comfortable experience.
On the vertical flow of movement, the architect planned two double-height space in the original space design. Interior design bring that plan further by creating different space experience. 1st and 2nd floor atrium are planned to have festival decoration, 3rd and 4thfloor atrium is to have different brand promotional activities. There is no natural lighting on the 1st and 2nd floor atrium, thus lighting is carefully designed and lit up the space bysculpture-shaped lamps, creating a casual yet artistic ambience, alsoflexible for the future festival activities. The overal ambience is inviting yet chilled. The atrium on the third floor incorporated skylight, enabling the activities of the atrium more diversified during the day and night. The boutique theater on the fourth floor serves as corner stone to attract art and theatre lovers. The whole ambience of the space is more vibrant with plenty of sunshine and,the ground is light-coloredterrazzo to lift up the mood. The top atrium fully benefits the effects of natural sunlight to avoid the “black window” phenomenon that often occurs in most shopping malls.
The west entrance, which is the main entrance,has been decorated with a hanging LED matrix device from the ceiling with give the “wow” effect to the incoming customers. The wall of anodized aluminum oxide can reflect softly the change of light as people walks by
The space in the lift is a special one. Within short time and relatively small space a group people will share this intimate experience. The theme for this space is the sand box, implying the “fleeting time” in a box. The box with light inside is made of acrylic. The copper round plates resembles grains of sand to reflect the theme of this space.
The 4th and 5th floor are designed to have a gallery and a theatre to attract young customers who love art and play, making this mall a must-go deistination. The passage to this level is also specifically designed for the special experience, a metal tunnel with custom-designed panel and embedded light to create a time travelling tunnel effect and renosate with the theme for lobby and lift space.
Any great mall will always take care of any public spaces inside especially the public toilet and resting area, taking care the comfort of the customers with every detail. Here the designer saved the large good quality space with good height in the design process so that the large windows can bring plenty sunlight into the mall, with the greenery in the resting area, the customers can take their time to rest and regroup while sitting on the peddel-shaped sofa.
The restroom is also light and airy. The sofa are made of white man-made stone and wood colored curvy lines, creating warm and comfortable vibe. Sleek drier will help to reduce the paper waste, scent burner will timely provide nice frangrance to the restroom. The independent powder room provided private space for the ladies to recover their beautiful make-up and hair. The tall light box on the wall can provide a while “canvas” for any artwork or movie poster, making the space filled with artistic touches.
Vibrant, fresh, trendy. Through upgrading traditional office space the designers turned the place into an energic commercial and artistic place, bringing a highlight to Pan Yu area.
建筑设计： EID 姜平工作室
室内：DU Studio 向合空间