The design of Agape Ningbo Integrated Exhibition Hall reflects a new interpretation of Italian product philosophy and contemporary humanistic aesthetics in the indoor space.
As one of Italy’s top sanitaryware brands, Agape uses philosophical approaches to achieve the integration of life and art, making the bathroom the center of family emotion. Agape’s products have always inherited this concept with unique charm and innovative design that is hard to beat.
After acquiring the dealership of Agape products, the party A of this project, as a well-known sanitaryware building materials dealer in Ningbo, is eager to take this opportunity to realize the integration of its own resources, enhance the attraction of the exhibition hall, improve customer invitation rate and contract signing rate, and create a brand-new experiential exhibition hall with considerable influence and reputation in Ningbo.
After accepting the design invitation of Agape Ningbo Integrated Exhibition Hall, Mr. Tang Senlin began to think about how to connect products and customer experience closely together to create a new display model that breaks the traditional concept of sanitaryware exhibition hall. He is a big admirer of the “Art of Disappearing” presented by Agape’s Sen collection (by combining all the functions into one shape, the objects are made more solid and seem to disappear, but they are actually well integrated), which coincides with the “blank space” technique of Oriental aesthetics. As a result, the design of the exhibition hall begins from here.
Therefore, the design idea of the exhibition hall does not simply focus on the display of commercial products, and the exhibition hall is built into a sanitaryware art gallery demonstrating humanistic aesthetic spirit. The designers’ intention is to let people feel the power of space in peace to relax and have a deep dialogue with the products, and generate a new longing for life in the process of appreciation.
Mr. Tang Senlin said, “Compared with many other exhibition halls, our exhibition hall seems to waste some space, but the rarest memory and experience of space can be improved. Some people may use 50% more space to display their products, but we think it’s better to leave some things out. We need to understand the art of “blank space”. Some commercial spaces are often filled with products, but consumers walk around without remembering anything. We want to use a tranquil, soft and warm exhibition hall to tell people that the sanitaryware store has developed from a place where products were stacked into a new exhibition hall mode integrating spatial memory experience and recreational function.”
Fortunately, this concept is fully supported by the client, which provides a crucial foundation for the construction of the entire exhibition hall.
In the space construction stage, the designers find that there are two big problems in the original structure of the exhibition hall, specifically, the space structure is not orderly and there are many columns, and there is a large height difference between the window and the internal ceiling. This will lead to a sense of pressure on the vision, which will seriously affect the design effect and spatial experience.
Therefore, the designers specifically invite structural engineers to reexamine the architectural drawings and discuss the feasible plan. Large areas of floor-to-ceiling windows are adopted to bring in natural light, and the Chinese “scroll painting” style of opening mode allows the space to be spread out bit by bit, giving the impression that there are highlights everywhere. Partitions are used to hide the columns, curves are used to soften the space, and consumers entering the exhibition hall feel as if they are looking at a long scroll painting. Attention is focused on each individual display space, and the content is constantly changing as the visitors move. Each space is independently and uniformly connected to the whole moving line, and every detail is carefully treated, which together present a beautiful and efficient product display effect and customer experience.
After visiting the first floor of the Agape exhibition hall, the enthusiastic consumers can then walk up the spiral staircase and take advantage of the curvature of the staircase to look around the whole space located on the first floor again, and enjoy the beautiful life from another angle.
The second floor is a multi-dimensional space integrating exhibition, negotiation, scheme report, appreciation activities and tea tasting. The balcony corridor is surrounded by a row of tall ginkgo trees, which become the most beautiful scenery in summer and autumn. The business models are constantly changing, and this kind of multi-dimensional exhibition hall design idea has become an essential configuration of the new business models.
Display of products
The core of an exhibition hall is to display products, so the design of an exhibition hall must conform to its product positioning, temperament, style, and even its form. However, a space has its own origin, and it is closely integrated with the land and architecture. Designers must find a balance point in order to present the features of products, conform to the original framework of space, make space design serve products and become a bridge connecting product designers and consumers, as well as express the value of product design and guide the consumers.
After the opening of the Agape exhibition hall, the beauty of the space makes salespeople become more willing to in invite clients, because the exhibition hall gives them more confidence and ease. They can invite clients to visit, drink tea, chat… They don’t have to spend as much time trying to retain customers as they used to.
According to Mr. Tang, a good design is valuable, just as beautiful space must be able to resonate with people. We hope that the Agape exhibition hall can help enterprises improve customer satisfaction and contract signing rate in the business field, and we also hope that it can become the Muse of inspiration for people’s future life.
Project Name: Agape Ningbo Integrated Exhibition Hall
Client: Ningbo Century Lejia Trading Co Ltd
Design Firm: JT INTERIOR DESIGN
Chief Designer: Senlin Tang、JingLiu
Editor: Jianrong Ye
Project Location: Ningbo, Zhejiang
Project Area:1400 sqm
Main Material: stainless steel、sintered stone panel、Italian Valpaint artistic paint、bespoke wooden flooring etc.
Project Design Duration：June 2021
Project completion date: January 2022
JT INTERIOR DESIGN was founded in 2020 by Mr. Tang Senlin and Ms. Liu Jing. The studio is committed to regarding the integrity and comfort of user experience as the core of design to discover and guide the art of living and create a pure, warm and peaceful aesthetic power for space.
The inspiration comes from their travel experience, artistic accomplishment, rich experience in design and management, and infinite love for nature. Their designs are delicate, warm and attentive to craftsmanship. With a passion for timeless modern style, each of their projects brings a new vision and creates a simple and extremely wonderful artistic conception.