得力普乐士是由中国的得力集团和日本的普乐士集团共同创立的新办公家具品牌，Area-17受邀为其进行展厅设计，目前首批位于杭州、苏州和广州的三个展厅的设计工作已完成并落地。

 

Area-17建筑与室内设计合伙人

 

Area-17是一个提供完整服务的建筑设计和室内设计公司，其作品理念扎根于意大利深厚的设计文化。Area-17成立于2004年，于2005年在北京设立办公室进入亚洲市场。随着中国市场对意大利设计的欣赏和认可，在上海和香港的办公室也相继成立，令Area-17走进了现今亚洲发展的中心。Area-17还在厄瓜多尔的昆卡拥有一个办公室，在萨萨里拥有一个媒体实验室。

 

Area-17 is a full service architecture and interior design firm, whose philosophy of work is rooted in the Italian design culture. Founded in Florence in 2004, Area-17 opened its first office in Beijing in 2005. A growing appreciation for the Italian design soon led to the opening of the Shanghai and Hong Kong offices, bringing Area-17 right into the core of the present Asian growth. Currently Area-17 also has an office in Cuenca (Ecuador) and a media-lab in Sassari.

 

 

得力普乐士是由中国的得力集团和日本的普乐士集团共同创立的新办公家具品牌， Area-17非常荣幸见证这个全新品牌的诞生，并将意大利深厚的设计功底植入品牌零售概念。在杭州、苏州和广州，首批三个展厅的设计工作已完成并落地，这标志着企业战略设计以及强大品牌标识的建立。

 

Deli PLUS is a young office furniture brand, co-founded by China’s Deli Group and Japan’s PLUS group. Area-17 has been supporting the project from the very beginning and was therefore able to permeate this new concept with Italian design’s culture and principles. The tree first showrooms – Hangzhou, Suzhou and Guangzhou – have been thought and realized simultaneously to mark the launch of this design venture and to set off a strong brand identity.

 

 

第一个旗舰展厅位于中国杭州的海创基地，占地730平方米。透过全玻璃立面，访客可以将建筑周边景色尽收眼底。以品牌视觉形象为灵感、简单却完美的圆形元素赋予了空间鲜活的生命：由实与虚交替构建的空间韵律不仅装饰了建筑表面，还定义了不同的功能分区。至此，强化的品牌识别度加强了企业与客户之间的联系。

 

The first flagship store is located in the Hangzhou High-tech Zone and spreads over 730 sqm. From the inside, it offers a breath-taking view on the surrounding landscape from the full-high glass façade. The simple and perfect shape of a circle from the brand’s visual identity enlivens the interiors: it generates a rhythm made of solids and voids that decorates the architectural surfaces, while also defining different areas. A powerful brand-recognition experience is therefore established to strengthen the connection between clients and the company.

 

 

产品的展示方式让访客更直接地区分不同的产品类别。来自不同系列的经理家具被放置在地台上展示，而开放式办公家具区域的展示则在真实的工作环境中上演，让置身其中的访客拥有清晰直观的感受。单件家具又从宽大且色彩鲜明的展示背景中脱颖而出。走到尽头，私人的茶歇区还为访客提供了一个更为亲密的空间。

 

The products’ display helps recognising the typology at first glance. The different lines of executive furniture are placed on podiums, while open office furniture is staged as if in a real work environment, fostering an intuitive browsing. Single pieces of furniture stand out from wide, boldly coloured backgrounds. Walking towards the exit, a private tea area introduces customers to a more intimate dimension.

 

 

苏州店和广州店均延续了在杭州展厅所采用的设计方案，并与品牌形象建立了深厚的联系，这不但提升了客户的首次体验，还让店铺外观具备较高的识别度。

 

Both the showroom in Suzhou and the one in Guangzhou acknowledge the design solutions applied in Hangzhou and establish a deep connection with the brand identity, adding to this first experience the plus of a high-visibility from the exteriors. The concept is meant to be replicated with ease and effectiveness, in order to prepare for Deli PLUS’ on-going fast and successful roll-out.

 

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其概念旨在设计一个高效且易于复制的空间，以应对得力普乐士未来店铺快速、成功的扩张。

 

The concept is meant to be replicated with ease and effectiveness, in order to prepare for Deli PLUS’ on-going fast and successful roll-out.

 

 

 

项目信息

项目名称：得力普乐士零售店

项目地点：中国

建成时间：2020年

设计团队：Area-17 Architecture & Interiors

公司网站：www.area-17.com

项目摄影：Maurizio Picci