不同于以往传统金饰品牌，珠宝品牌YǏN隐的金饰作品设计极简隽永，细节精妙，创造长久陪伴佩戴者身体和精神的金色纹身。

Contrasting strikingly from traditional Chinese gold jewelry, YǏN, an independent fine jewelry brand in China, designs their products in a minimal and delicate theory. It faithfully sticks to their design aesthetics that is to create gold tattoo profoundly companying with the owner in both physical and mental.

此次odd完成YǏN隐的国内首家精品概念店，是对极简美学和作品内涵的探究过程，创造一个“云端下的时光容器”，以充分展示和表达这些充满故事的珠宝作品。

The trial of this conceptual boutique store is regarded as an aesthetical discovery of minimalist and the design connotation. In order to maximally present and elaborate these jewelries, it was finally decided to be furnished into a wonderland under ‘the sea of clouds’.

YǏN隐的每一件珠宝都是一个符号故事，我们创造了一个“云端下”的展示空间，着重于空间质感和明亮感，令每一个系列、每一件珠宝得以充分展示和表达，在云端下行走的同时，探寻一个个设计系列的理念故事，采撷其中金色的灵感之美。

Every single jewelry from YǏN is a symbolic story. Drawing more attention on the space quality and brightness, we designed a display space under the ‘clouds’ to give a chance for those jewelries to narrate their unique stories hiding behind. When wandering through the clouds, to explore the design story behind and to harvest the beauty of golden inspiration.

 

△凸显品牌特色的店铺入口，地面金字塔有强烈指向性，引领顾客找寻属于自己的“金色纹身”

 

场地空间不大，但展面长，进深小。这样的空间尺度没有制约到我们对空间的想象。以长展面拟作天空，采用柔软肌理的帷幕纱帘，绵延中模糊空间界限。起伏的天花造型能同时消解原天花上生硬的结构高差。

The site is not large, measuring about 10.6 meters long and 3.5 meters across. The scale did not become a restriction to our imagination. Metaphorizing the 10.6 meters length into sky, a drapery with soft surface stretching long and unbroken blurred the space boundary. Meanwhile, the ceiling was designed to be undulating to digest the stiff structural elevation difference.

 

△绵延的帷幕纱帘，墙面吊挂品牌的金色icon装饰挂件

 

以进口人造石定制、呈现为连绵漂浮云朵的展台是空间亮点，烘托金色珠宝的温暖韧性。白色展台质感温润，造型柔软，吸引顾客将视线落到产品展示上。金色的底座是洒下的云翳。

Artificial stone from oversea has bespoke and presented the jewelry booth into a continuous floating cloud image, which not only highlights the space but also singularizes the warmness and doughtiness. With a soft and mild line shape, the white booth is able to gently catch customer’s attention and guide them to the products. Golden pedestal is the shadow of clouds.

 

△ 珠宝展台细节

 

空间通过灯光的配合营造出晴空的明亮氛围，令整个店面充满云层之间或均匀或跳跃洒下日光、仿佛丁达尔效应一般的感动。是讲述故事的时光容器，也是一座关于金饰的微型美术馆。

The lighting utilized in this space has brought brightness to the entire space, not scattered or motionless, but in a way of well-proportioned and dynamic, like Tyndall Effect. The space is a story-teller, and also a tiny gallery of gold jewelry.

 

△ 店铺室内

△ 洽谈区

△平面图

△剖面图

 

 

项目介绍

项目名称：YǏN隐概念精品店

设计事务所：odd (okamoto deguchi design)

项目设计师：出口勉/冈本庆三/方雪妮/张凤

项目地点：北京市东城区王府中环

项目设计时间：2018年11月

项目完成时间：2019年7月

建筑面积：38㎡

摄影师：锐景摄影

使用材料及品牌：地面-后象水磨石，展台-杜邦人造石，金色镀钛不锈钢

灯具-创影光奇（天津）

Project title: YǏN Fine Jewelry Boutique

Architect’s firm: odd (okamoto deguchi design)

Lead Architects: Tsutomu Deguchi\ Keizo Okamoto\ Feng Zhang\ Xueni Fang

Project Location: Dongcheng District, Beijing, China

Completion Year: July 2019

Gross Built Area: 38m2

Photo credits: Ruijing Photo

Material: Terrazzo, Artificial stone, Gold Ti-stainless steel.

 

 

odd设计事务所介绍

信息技术的高速发展逐渐改变着我们的生活方式，日新月异的沟通交流模式使我们可以随时随地与世界任何的人和空间产生联系。跨空间交流的实现，最大限度的拓宽了我们进入不同社会、不同文化的渠道。在现实世界中，我们生活的城市被多样的文化环绕，创造出如万花筒一般的都市氛围。单一文化已不复存在，对不同文化的相互理解与包容才是在现代社会最不可或缺的设计能力之一。

The rapid expansion of Information Technology that tremendously and gradually changing our way of living enables us to associate with any other people and spaces in a second through the continuously innovative communication mode. The implement of global library or visual travelling on the internet maximally broadens the road for us to access every different society and culture. Meanwhile, in reality, the city we are living currently is surrounded by diverse cultures, which embodies a kaleidoscopic metropolitan atmosphere. It is quite a hardship for unitary culture to survive, that is to say, the mutual understanding and cultural inclusiveness are the most indispensable capabilities regarding to design as they are crucial to live through in the urbanism.

我们始终坚信设计应该成为现代人生活状况与生存环境的镜子，映射社会百态。所以我们的设计作品都以尊重多样的文化为宗旨。然而，如今将纯粹的古典主义直接移植到设计理念的做法已无法满足这个多元文化交汇的社会。无论是城市规划，建筑设计还是室内设计，我们都始终追求材料使用上的创新性，坚持以最新最现代的技术手法阐释不同文化的独特特征。

We faithfully stick to the idea that design should always be the mirror of living condition and living environment reflecting the various portraits of mankind.

So to speak, our design projects are all characterized by respecting cultural diversity. However, it is tough to satisfy the mixed-cultural society by transplanting the sheer classicism directly into specific design idea. No matter in urban design, architectural design or interior design, we will always pursue the innovation of material utilization, and persevere in the application of those most cutting-edge and contemporary techniques to elaborate the uniqueness of every different culture.

odd设计事务所自创立以来，设计作品得到来自国内外的广泛关注。曾获美国 Interior Design HiP Awards Design Leader: Hospitality、a&d Trophy Awards、意大利A’DESIGN AWARD & COMPETITION、韩国Asia Design Prize、ID+G国际空间设计大奖银奖、AD100等等。

Since the establishment of odd, our design projects have gained a lot of concerns from domestic and overseas. odd is honored to be awarded prizes from Interior Design HiP Awards Design Leader: Hospitality, a&d Trophy Awards, Italy A’DESIGN AWARD & COMPETITION, Korea Asia Design Prize, ID+G, AD 100, etc.

 

 

创始人介绍

出口 勉（DEGUCHI Tsutomu），1981年出生于日本埼玉县，曾就读于大阪艺术大学艺术学部城市环境景观设计专业，武藏野美术大学建筑学硕士。曾获2019年美国室内设计杂志主办HiP Awards Design Leader: Hospitality奖项。追求以专业现代的设计手法来阐释不同文化空间的独特特征，2012年odd创始人。

DEGUCHI Tsutomu was born in Saitama-ken Prefecture, Japan in 1981.  Studied in Landscape Architecture at the Osaka University of Arts and obtained a master’s degree in architecture from Musashino University of Arts. He has won the 2019 Interior Design HiP Awards Design Leader: Hospitality. Deguchi Tsutomu always pursues the unique characteristics of different cultural spaces with professional and modern design techniques, became the co-founder of okamoto deguchi design in 2012.

冈本 庆三（OKAMOTO Keizo），1980年出生于日本静冈县，荷兰代尔夫特工业大学城市规划设计硕士。专业从事建筑设计、空间及景观设计，擅长将先进的设计理念融入到多元文化交汇的空间格局中，2012年odd创始人。

OKAMOTO Keizo was born in Shizuoka Prefecture, Japan in 1980. He specializes in architectural design, spatial and landscape design after obtaining the master’s degree in Urban Planning from Delft University of Technology in the Netherlands. OKAMOTO Keizo is expert in incorporating advanced design concepts into the spatial pattern of multiculturalism, became the co-founder of okamoto deguchi design in 2012.